Victoria’s Secret is one of the most famous and discussed brands, its annual catwalk is a massive fashion show that airs worldwide.
For decades the skinny-but-fit Models, “with the right curves in the right place”, very young and with a Pornographic Beauty (a definition that Naomi Wolf explains in ‘The Beauty Mith’) a perfect incarnation of everything that the contemporary woman should be, dictate the direction for all the underwear brands.
Theyr Managers in charge are strictly refusing to ride the wave of Body Diversity with disparaging statements that affirm their position, usual for luxury brands: excluding the largest sizes (the most common) ensures the brand a perception of exclusivity, instead of they would offend consumers, body image activists or anyone else.
In this there is a courageous consistency, unlike brands that pays more attention to the earnings, who have dived into Body Diversity as a new source of income (noting more than this) despite having perpetrated for years the model of woman who is so damaging to women and men.
An example is Dolce & Gabbana, the brand that has not missed the slice of the market linked to the Curvy Supermodel and activist Ashley Graham, oblivious to theyr past.
In the American culture the choice of Victoria’s Secret is felted with anger and dismay.
My statement is that it makes no sense to worry about the consistent choice of a brand that exclude plus size or unconventional bodies, we are testimonial of inclusive beauty and often women consciously antithetical to Pornographic Beauty binded to the Rape Culture.
We can do without it.
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